VOICE is a nonprofit organization dedicated to empowering older adults and their care partners throughout Pennsylvania to make informed choices wherever they call home—whether that be in the home they’ve lived in for 40 years, a retirement/life plan community, an affordable housing community, an assisted living or personal care community, or a nursing home. VOICE is entirely volunteer-run, and governed by a volunteer Board of Directors.


Empowered elders living self-directed lives.


VOICE empowers Pennsylvania elders, and their care partners, to make informed choices wherever they call home.


Dignity in aging; choice; meaningful change; shared learning; uncompromising advocacy


We share the Pioneer Network’s principles, as follows:

  • Know each person
  • Each person can and does make a difference
  • Relationship is the fundamental building block of a transformed culture
  • Respond to spirit, as well as mind and body
  • Risk taking is a normal part of life
  • Put person before task
  • All elders are entitled to self-determination wherever they live
  • Community is the antidote to institutionalization
  • Do unto others as you would have them do unto you
  • Promote the growth and development of all
  • Shape and use the potential of the environment in all its aspects: physical, organizational, psycho/social/spiritual
  • Practice self-examination, searching for new creativity and opportunities for doing better
  • Recognize that culture change and transformation are not destinations but a journey, always a work in progress


VOICE began as a movement stemming from the desire of its founders to create change in how elders were cared for in Pennsylvania. In 1999, PA Auditor General Robert Casey, Jr. convened a symposium on staffing issues related to long-term care of older adults. In 2000, a group of “innovative managers, major elder care industry associations, unions, advocacy organizations and professional associations” emerged from the symposium to found what they called the Pennsylvania “Culture Change” Coalition.

According to minutes from a March 20, 2002 PA Culture Change Coalition meeting, “there was consensus among participants that culture change, not workforce, should be the focus of the Coalition and a reaffirmation of its mission/goals/values… Major priority areas were: public policy, advancing the platform, promoting best practices, education for internal and external audiences and coalition building.” A Steering Committee was formed to lead the Coalition and at the Sept. 10, 2002 meeting Carol Tschop and Mary Anne Kelly were elected as co-chairs. Standing committees of Best Practices, Education and Policy were formed, and a mission statement, vision and values based on those of the Pioneer Network were adopted.

In August of 2003, the Coalition held the first of its annual educational offerings referred to as the PCCC Accord. In April of 2004, PCCC formally established as a 501(c)3 non-profit organization and became one of the first formal state coalitions of the Pioneer Network.

PCCC evolved from an eastern PA-based organization coordinated by a Steering/Advisory Committee to a state-wide coalition of providers and consumers. Regional Leadership Teams manage the education, advocacy, involvement/networking and communication initiatives throughout the entire Commonwealth. Guidance and governance is provided by a 15-member Board of Directors, with equal representation from each of the three regions – Western PA, Mid-State PA and Eastern PA. The Coalition hosts four Regional Education Events broadcast to more than 25 sites across the Commonwealth each year, reaching hundreds of participants with the principles of culture change and person-directed care practices. The ACCORD remains the annual conference, and is held in November of each year with a rotating schedule that includes all three regions.

In 2016, the Board of Directors engaged in a branding and strategy process, resulting in a sharpening of its vision, mission and values, as well as a new name, VOICE (Voice Of Inspired Change for Elders). The Board believes that VOICE more clearly articulates our desire to be a positive force toward a vision of empowered elders living self-directed lives across Pennsylvania and beyond.

Board of Directors


Russ Mast
Vice President of Operations
2000 Joshua Road
Lafayette Hill, PA 19444

Vice President

Vicki Loucks
VP and COO
Redstone Presbyterian Senior Care
126 Mathews Street
Greensburg, PA 15601


Gary Gibson
Chaplain and Director of Pastoral Care Presbyterian Senior Care – Southmont
835 S. Main St.
Washington, PA. 15301
Office: 724-223-5694


Kathy Ardekani
Executive Director
Simpson Meadows
101 Plaza Dr.
Downingtown, PA 19335
Office: 610-269-8400


Ken Beiler
Executive Director
Wesley Enhanced Living at Stapeley
6300 Greene St
Philadelphia, PA 19144


Chase Jay Darmstadter
Regional Director
Paramount Health Resources, Inc.
189 Castle Shannon Blvd., Apt. 102
Pittsburgh, PA 15228
(847) 204-9723


Ginny Johnson
Mennonite Home
1520 Harrisburg Pike
Lancaster, PA 17601
Office- 717-391-3620


Kristin Goldstrom Oeder, NHA, MBA
Rochester Manor + Villa
174 Virginia Ave
Rochester, PA 15074
(724) 775-6400


Susan L. Noriega
Vice President Health Services
Fairmount Homes Retirement Community
333 Wheat Ridge Drive
Ephrata, PA  17522
(717) 354-1806


Brad J. Norris
Director of Therapeutic Recreation
Homewood Retirement Centers
437 Givler Dr
Martinsburg, PA 16662


Carolyn M. Tenaglia
Regional Ombudsman Specialist
PA Department of Aging
Phone- (570) 874-1951


LeAnne Wait
Director of Business Development
Trinity Rehab
1216 Chestnut Ridge Drive
Pittsburgh, PA 15205


Jo-Ann Zonderwyk
Health Care Counselor

Ann’s Choice / Erickson Living
16,000 Ann’s Choice Way
Warminster, PA 18974
Email  Joann.Zonderwyk@erickson.com

Contact Us

140 Roosevelt Avenue, #210
York, PA 17401

Email Us With Questions